The CPG Guys

Bev Alc Retail Media with Drizly's Amit Patel

January 11, 2023 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 255
The CPG Guys
Bev Alc Retail Media with Drizly's Amit Patel
Show Notes

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly,  the world's largest alcohol marketplace and the best way to shop beer, wine and spirits.

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Amit answers these questions:

1) Please provide us with an understanding of your career, focusing on important experiences in establishing partnerships with brands
2) How did the pandemic disrupt the traditional advertising model for alcohol brands, particularly emerging brands?
3) How have your ads products evolved to meet the growing demand of BevAlc suppliers?
4) Explain why brands advertising with you are not violating Tied House restrictions? And is Drizly a self-serve platform, a managed service business or both to some degree?
5) Would you please walk our audience through all of the onsite display offerings for brands working with Drizly Ads? 
6) What offsite media partnerships has Drizly established? (programmatic, social, connected TV, etc.)
7) What types of performance measurement comes along with campaigns that brands are running through Drizly Ads?
8) All the rage at recent industry conferences has been non-endemic advertising. Is non-endemic advertising for brands not selling through your marketplace an offering through Drizly Ads?

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