The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Podcasting since 2020 • 417 episodes
The CPG Guys
Latest Episodes
Global Media Connect with Uber’s Paul Wright
The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail...
September 12, 2024
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Season 1
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Episode 417
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40:46
Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful
The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned....
September 10, 2024
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Season 1
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Episode 416
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1:01:50
Inflation and Private Label with NielsenIQ's Steve Zurek
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environmen...
September 07, 2024
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Season 1
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Episode 415
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54:08
AI and Digital Creative with CreativeX CEO - Anastasia Leng
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative...
September 05, 2024
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Season 1
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Episode 414
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24:11
Retail Media Today and Raising the Bar with IAB's Jeff Bustos
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer ...
September 03, 2024
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Season 1
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Episode 413
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40:41
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