The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Podcasting since 2020 • 437 episodes
The CPG Guys
Latest Episodes
Multi-Touch Attribution Measurement with Amazon’s Paula Despins
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on L...
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Season 1
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Episode 437
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31:23
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research alo...
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Season 1
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Episode 436
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1:07:57
Building Your Content Future with Contentful's Gabriel Dillon
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expe...
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Season 1
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Episode 435
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45:00
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industr...
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Season 1
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Episode 434
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46:48
Connected Stores with Instacart's David McIntosh
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners...
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Season 1
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Episode 433
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45:17
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