
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Podcasting since 2020 • 478 episodes
The CPG Guys
Latest Episodes
ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her Amer...
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Season 1
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Episode 478
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42:59

Shoptalk 2025 Recap With The CPGGUYS
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode...
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Season 1
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Episode 477
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54:37

Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through t...
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Season 1
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Episode 476
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27:10

Brand Commercial Growth with Sargento’s GM Erin Price
The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General M...
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Season 1
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Episode 475
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47:56

Consumer Motivations With NielsenIQ’s COO Tracey Massey
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways...
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Season 1
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Episode 474
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47:06

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