The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Podcasting since 2020 • 455 episodes
The CPG Guys
Latest Episodes
The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experience...
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Season 1
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Episode 455
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37:21
Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichann...
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Season 1
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Episode 454
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44:49
Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
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Season 1
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Episode 453
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52:04
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 452
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56:18
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 451
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47:58
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