The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
437 episodes
Multi-Touch Attribution Measurement with Amazon’s Paula Despins
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on L...
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Season 1
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Episode 437
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31:23
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research alo...
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Season 1
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Episode 436
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1:07:57
Building Your Content Future with Contentful's Gabriel Dillon
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expe...
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Season 1
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Episode 435
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45:00
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industr...
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Season 1
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Episode 434
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46:48
Connected Stores with Instacart's David McIntosh
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners...
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Season 1
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Episode 433
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45:17
ERP makes it's Debut with DOSS' Wiley Jones
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering ...
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Season 1
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Episode 432
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52:43
Amazon unBoxed 2024 Recap
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunn...
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Season 1
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Episode 431
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48:39
Marketing Mix Effectiveness Leadership with NielsenIQ
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnic...
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Season 1
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Episode 430
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48:46
Groceryshop 2024 Recap
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click ...
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Season 1
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Episode 429
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45:09
From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust a...
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Season 1
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Episode 428
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39:39
Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley
The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the comple...
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Season 1
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Episode 427
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50:25
Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah
The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue....
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Season 1
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Episode 426
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47:02
Streaming TV Media - CTV's Latest with Roku's Jake Piasecki
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop J...
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Season 1
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Episode 425
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58:37
It's all Content Experiences with Jonathan Phillips from Contentful
The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crav...
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Season 1
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Episode 424
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48:36
Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson
The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the compa...
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Season 1
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Episode 423
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56:04
Corporate Success leads to Entrepreneurial Leadership with Sheila Narayanan
The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home,...
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Season 1
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Episode 422
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51:01
The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera
The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.This episode is sponsored by ROKT.
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Season 1
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Episode 421
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41:35
Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams
The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at:
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Season 1
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Episode 420
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45:52
Omnichannel Mastery with Kettle & Fire's Niccolo Gloazzo
The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on...
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Season 1
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Episode 419
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40:54
Consumer Marketing Excellence with RR Donnelley's Courtney McCants
The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Tec...
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Season 1
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Episode 418
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49:06
Global Media Connect with Uber’s Paul Wright
The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail...
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Season 1
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Episode 417
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37:40
Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful
The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned....
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Season 1
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Episode 416
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58:43
Inflation and Private Label with NielsenIQ's Steve Zurek
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environmen...
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Season 1
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Episode 415
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51:02
AI and Digital Creative with CreativeX CEO - Anastasia Leng
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative...
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Season 1
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Episode 414
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21:04
Retail Media Today and Raising the Bar with IAB's Jeff Bustos
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer ...
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Season 1
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Episode 413
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37:35