
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
488 episodes
Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by h...
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Season 1
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Episode 488
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43:47

Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed ...
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Season 1
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Episode 487
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48:55

Robinson-Patman Compliance in the Age of Shoppable Media
The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Asso...
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Season 1
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Episode 486
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49:08

Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.In this episode, Nik discusses his recent communication equity research newsletter called “Atten...
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Season 1
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Episode 485
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46:33

Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.Sri and Jordan tour an Amazon Fresh store as they un...
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Season 1
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Episode 484
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22:57

Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.Find Greg on LinkedIn at: https://www.linkedin.com/in/greg...
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Season 1
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Episode 483
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50:51

Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics...
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Season 1
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Episode 482
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48:03

Community Grocery Retail In the Digital Age with IGA’s Michael La Kier
The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globall...
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Season 1
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Episode 481
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33:07

What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the worl...
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Season 1
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Episode 480
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40:50

Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and...
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Season 1
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Episode 479
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46:27

ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her Amer...
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Season 1
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Episode 478
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41:59

Shoptalk 2025 Recap With The CPG Guys
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode...
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Season 1
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Episode 477
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53:36

Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through t...
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Season 1
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Episode 476
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26:09

Brand Commercial Growth with Sargento’s GM Erin Price
The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General M...
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Season 1
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Episode 475
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46:56

Consumer Motivations With NielsenIQ’s COO Tracey Massey
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways...
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Season 1
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Episode 474
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46:06

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial ...
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Season 1
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Episode 473
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42:55

Women In Retail Media Collective join The CPG Guys
The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail med...
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Season 1
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Episode 472
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40:19

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.Follow C...
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Season 1
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Episode 471
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40:31

The CPG Guys February 2025 Industry Rank Punditry
The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to ...
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Season 1
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Episode 470
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1:00:13

Customer First Decisions with Kellanova CCO Carrie Sander
In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://li...
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Season 1
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Episode 469
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44:38

Leadership with Sam's Club's EVP & CXO Diana Marshall
The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of pe...
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Season 1
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Episode 468
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44:55

Live from CAGNY 2025 with RBC Capital Markets' Nik Modi
The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.Follow Nik Modi on LinkedIn at: https:/...
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Season 1
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Episode 467
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45:48

The CPG Industry CAGNY 2025 Recap
In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.To learn more about CAGNY, click here: https://consumeranalystgroupny.com/To ac...
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Season 1
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Episode 466
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48:55

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly ...
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Season 1
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Episode 465
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47:00

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, thi...
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Season 1
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Episode 464
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49:50
