
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
514 episodes
Affordable & Accessible Groceries with Dollar General’s Heather Land
The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.
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Season 1
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Episode 513
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36:11

Live from Cannes Lions 2025 with Ebay's Emily O'Hara & Joan's Lisa Clunie
The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership ...
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Season 1
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Episode 512
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45:03

Brand Advertising Through Measurable Social Media with Snap Inc.’s Alanna Handelman
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the momen...
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Season 1
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Episode 511
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40:54

The CPG Guys Summer '25 Industry Rank Punditry
The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/...
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Season 1
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Episode 510
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1:03:33

Live from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kate Frank
This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**The CPGGUYS are joined by @Jody Hallma...
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Season 1
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Episode 509
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46:05

Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One Agency's Josh Rosenberg
In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creat...
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Season 1
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43:02

Live from Cannes Lions with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth
The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Crea...
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Season 1
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Episode 508
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47:29

Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood’s Mike Barrett
The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency t...
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Season 1
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Episode 507
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45:26

Prime Day 2025 with Amazon's Jamil Ghani
The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/Follow ...
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Season 1
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Episode 506
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30:43

Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen
The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about ...
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Season 1
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Episode 505
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43:43

Brand & Creator Commerce with TikTok’s Ajay Salpekar
The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at:
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Season 1
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Episode 504
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47:40

Developments in Retail Media with NielsenIQ SVP Dan Bonert
The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the ...
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Season 1
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Episode 503
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39:15

Seamless Omnichannel Digital Customer Experiences with Schnuck's Cristina Preston
The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in fou...
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Season 1
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Episode 502
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31:40

Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at:
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Season 1
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Episode 501
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47:22

EPISODE 500 : Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton
The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/
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Season 1
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Episode 500
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37:15

Health and Wellness with Walmart’s Kevin Host
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS an...
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40:04

Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kathryn Mazza
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from c...
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Season 1
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Episode 498
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46:55

Retail Media & Consumer Insights in South America with Walmart Chile's Lucas Barros & Pamela Castro
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.Fol...
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Season 1
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Episode 497
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45:13

Media that Drives Retail Sales with Costco’s Mark Williamson
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: h...
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Season 1
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Episode 496
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56:02

Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark
In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: htt...
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Season 1
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Episode 495
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39:31

Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis
In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.Follow Joe on LinkedIn ...
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Season 1
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Episode 494
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41:44

Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top ret...
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Season 1
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Episode 493
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42:52

eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool
The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvango...
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Season 1
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Episode 492
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35:23

Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had...
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Season 1
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Episode 491
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49:08

The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, del...
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Season 1
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Episode 490
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46:50
