The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
455 episodes
The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experience...
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Season 1
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Episode 455
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37:21
Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichann...
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Season 1
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Episode 454
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44:49
Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
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Season 1
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Episode 453
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52:04
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 452
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56:18
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 451
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47:58
2024 Omnichannel Retail Recap with Flywheel's Emma Irwin
The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.Find Emma Irwin on Linkedin:
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Season 1
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Episode 450
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58:34
Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce
The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a de...
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Season 1
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Episode 449
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42:56
Retail Media & Measurement Standards with IAB's Jeff Bustos
The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life no...
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Season 1
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Episode 448
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45:46
Social Media Masterclass with Acorn's Hunter Poole
The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digita...
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58:02
Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd
The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at :
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49:52
Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors
The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode...
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Season 1
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Episode 446
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33:48
Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplac...
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Season 1
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Episode 445
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33:46
Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on...
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Season 1
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Episode 444
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23:36
Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedI...
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Season 1
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Episode 445
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1:07:33
Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich
The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melis...
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Season 1
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Episode 442
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27:52
Retail Media Leadership in Canada with Loblaw's Lauren Steinberg
The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Invest...
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Season 1
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Episode 442
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58:09
Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail s...
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Season 1
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Episode 441
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46:40
Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy
The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built excl...
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Season 1
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Episode 440
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32:36
Multi-Touch Attribution Measurement with Amazon’s Paula Despins
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on L...
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Season 1
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Episode 437
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30:26
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research alo...
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Season 1
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Episode 436
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1:07:00
Building Your Content Future with Contentful's Gabriel Dillon
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expe...
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Season 1
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Episode 435
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44:03
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industr...
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Season 1
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Episode 434
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45:51
Connected Stores with Instacart's David McIntosh
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners...
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Season 1
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Episode 433
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44:19
ERP makes it's Debut with DOSS' Wiley Jones
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering ...
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Season 1
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Episode 432
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51:45