
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
494 episodes
Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis
In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.Follow Joe on LinkedIn ...
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Season 1
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Episode 494
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41:37

Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top ret...
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Season 1
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Episode 493
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42:44

eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool
The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvango...
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Season 1
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Episode 492
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35:16

Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had...
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Season 1
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Episode 491
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49:01

The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, del...
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Season 1
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Episode 490
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46:43

Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across trav...
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Season 1
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Episode 489
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20:45

Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by h...
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Season 1
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Episode 488
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43:47

Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed ...
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Season 1
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Episode 487
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48:55

Robinson-Patman Compliance in the Age of Shoppable Media
The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Asso...
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Season 1
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Episode 486
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49:08

Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.In this episode, Nik discusses his recent communication equity research newsletter called “Atten...
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Season 1
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Episode 485
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46:33

Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.Sri and Jordan tour an Amazon Fresh store as they un...
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Season 1
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Episode 484
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22:57

Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.Find Greg on LinkedIn at: https://www.linkedin.com/in/greg...
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Season 1
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Episode 483
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50:51

Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics...
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Season 1
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Episode 482
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48:03

Community Grocery Retail In the Digital Age with IGA’s Michael La Kier
The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globall...
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Season 1
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Episode 481
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33:07

What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the worl...
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Season 1
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Episode 480
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40:50

Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and...
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Season 1
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Episode 479
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46:27

ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her Amer...
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Season 1
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Episode 478
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41:59

Shoptalk 2025 Recap With The CPG Guys
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode...
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Season 1
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Episode 477
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53:36

Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through t...
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Season 1
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Episode 476
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26:09

Brand Commercial Growth with Sargento’s GM Erin Price
The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General M...
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Season 1
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Episode 475
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46:56

Consumer Motivations With NielsenIQ’s COO Tracey Massey
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways...
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Season 1
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Episode 474
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46:06

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial ...
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Season 1
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Episode 473
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42:55

Women In Retail Media Collective join The CPG Guys
The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail med...
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Season 1
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Episode 472
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40:19

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.Follow C...
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Season 1
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Episode 471
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40:31

The CPG Guys February 2025 Industry Rank Punditry
The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to ...
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Season 1
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Episode 470
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1:00:13
