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The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
465 episodes
THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly ...
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Season 1
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Episode 465
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48:00
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Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
The CPGGUYS are joined in this episode by the CEO of Nature's bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, thi...
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Season 1
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Episode 464
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50:51
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The Big Picture with Danone's Christian Stammkoetter
This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and ...
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Season 1
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Episode 463
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54:07
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Super Bowl 2025 Ads Recap
In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential samplin...
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Season 1
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Episode 462
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1:00:40
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Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.Fi...
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Season 1
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Episode 461
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40:50
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Retail Media Executive Education May 2025 with Cornell University's Dan Hooker
The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered Ma...
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Season 1
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Episode 460
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48:12
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Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman
The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPG...
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Season 1
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Episode 459
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41:37
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The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
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Season 1
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Episode 458
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53:44
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Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche
The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, a...
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Season 1
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Episode 457
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44:31
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Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch
The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, an...
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Season 1
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Episode 456
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50:46
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The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experience...
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Season 1
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Episode 455
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39:02
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Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichann...
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Season 1
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Episode 454
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46:29
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Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
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Season 1
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Episode 453
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53:44
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The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 452
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57:59
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The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
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Season 1
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Episode 451
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49:38
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2024 Omnichannel Retail Recap with Flywheel's Emma Irwin
The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.Find Emma Irwin on Linkedin:
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Season 1
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Episode 450
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1:00:14
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Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce
The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a de...
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Season 1
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Episode 449
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44:36
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Retail Media & Measurement Standards with IAB's Jeff Bustos
The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life no...
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Season 1
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Episode 448
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47:26
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Social Media Masterclass with Acorn's Hunter Poole
The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digita...
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59:42
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Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd
The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at :
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51:32
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Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors
The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode...
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Season 1
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Episode 446
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35:28
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Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplac...
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Season 1
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Episode 445
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35:26
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Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on...
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Season 1
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Episode 444
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25:16
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Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedI...
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Season 1
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Episode 445
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1:09:13
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Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich
The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melis...
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Season 1
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Episode 442
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29:32
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