The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
632 episodes
Avoiding the Validation Trap with Conagra Brands' Bob Nolan
The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. <...
Commerce Riff with Sri & PVSB - May 26, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Walmart resultsTarget resultsGrocery isn’t keeping upKroger growth opportunities...
Crossover Podcast Episode - Wendy Liebmann & Future Shop
This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast.Follow Wendy on LinkedIn at:
Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.This episode was recorded at 84.51 in Cincinnati, Ohio.Follow Sammi on LinkedIn at:
Commerce Riff with Sri & PVSB - May 19, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Grocery InflationQuarterly EarningsStarbucks LayoffsTarget Board Battles
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand ad...
Amazon Upfront 2026 Recap
The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.CPG Guys Website: http://CPGguys.comFMCG Guys Website:
Commerce Riff with Sri & PVSB - May 12, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Giant Eagle partners with ibottaGeneral Mills LeadershipKraft Heinz increases marketing $...
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craf...
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company,...
Commerce Riff with Sri & PVSB - May 5, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kimberly-Clark Q1 2026 ResultsUnilever Q1 2026 ResultsWalmart Scintilla Media Data Feed
Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie strea...
Commerce Riff with Sri & PVSB - April 28, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:KDP Quarterly earningsGen Z pre-games drinking before heading outMicrosoft Voluntary Reti...
Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis
The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women...
Discovery-Led Commerce with TikTok's Patrick Nommensen
The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.This episode was record in Las Vegas at Shoptalk 2026.Follow Patrick on LinkedIn at:
Commerce Riff with Sri & PVSB - April 21, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Uber Invests More in Delivery HeroDGMN introduces in-store audioConagra's new CEO
Phygital Commerce Media with Liquid Death's Benoit Vatere
The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainabili...
The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.Follow Christian on LinkedIn at: https:/...
Commerce Riff with Sri & PVSB - April 14, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Unilever acquires GRÜNSSazerac Counters Pernod Ricard for Brown-FormanNutella in Space
Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday...
Key Themes at SXSW 2026 with Omnicom's Greg Brown
The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve ...
Commerce Riff with Sri & PVSB - April 7, 2026
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Amazon FBA SurchargeContainer Store gets a new ownerKristin Wolf promoted at Ulta
Local Brand Building at Scale with Ace Hardware's Kim Lefko
The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrep...
The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more effici...