The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
447 episodes
Social Media Masterclass with Acorn's Hunter Poole
The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digita...
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59:06
Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd
The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at :
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50:56
Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors
The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode...
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Season 1
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Episode 446
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34:52
Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplac...
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Season 1
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Episode 445
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34:50
Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on...
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Season 1
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Episode 444
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24:40
Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedI...
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Season 1
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Episode 445
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1:08:37
Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich
The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melis...
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Season 1
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Episode 442
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28:56
Retail Media Leadership in Canada with Loblaw's Lauren Steinberg
The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Invest...
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Season 1
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Episode 442
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59:13
Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail s...
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Season 1
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Episode 441
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47:44
Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy
The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built excl...
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Season 1
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Episode 440
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33:40
Multi-Touch Attribution Measurement with Amazon’s Paula Despins
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on L...
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Season 1
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Episode 437
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31:30
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research alo...
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Season 1
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Episode 436
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1:08:04
Building Your Content Future with Contentful's Gabriel Dillon
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expe...
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Season 1
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Episode 435
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45:07
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industr...
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Season 1
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Episode 434
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46:55
Connected Stores with Instacart's David McIntosh
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners...
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Season 1
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Episode 433
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45:23
ERP makes it's Debut with DOSS' Wiley Jones
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering ...
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Season 1
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Episode 432
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52:49
Amazon unBoxed 2024 Recap
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunn...
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Season 1
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Episode 431
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48:45
Marketing Mix Effectiveness Leadership with NielsenIQ
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnic...
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Season 1
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Episode 430
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48:53
Groceryshop 2024 Recap
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click ...
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Season 1
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Episode 429
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45:15
From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust a...
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Season 1
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Episode 428
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39:45
Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley
The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the comple...
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Season 1
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Episode 427
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50:32
Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah
The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue....
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Season 1
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Episode 426
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47:08
Streaming TV Media - CTV's Latest with Roku's Jake Piasecki
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop J...
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Season 1
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Episode 425
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58:44
It's all Content Experiences with Jonathan Phillips from Contentful
The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crav...
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Season 1
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Episode 424
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48:42
Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson
The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the compa...
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Season 1
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Episode 423
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56:10