
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
476 episodes
Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through t...
•
27:10

Brand Commercial Growth with Sargento’s GM Erin Price
The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General M...
•
Season 1
•
Episode 475
•
47:56

Consumer Motivations With NielsenIQ’s COO Tracey Massey
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways...
•
Season 1
•
Episode 474
•
47:06

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial ...
•
Season 1
•
Episode 473
•
43:55

Women In Retail Media Collective join The CPG Guys
The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail med...
•
Season 1
•
Episode 472
•
41:20

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.Follow C...
•
Season 1
•
Episode 471
•
41:31

The CPG Guys February 2025 Industry Rank Punditry
The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to ...
•
Season 1
•
Episode 470
•
1:01:13

Customer First Decisions with Kellanova CCO Carrie Sander
In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://li...
•
Season 1
•
Episode 469
•
45:39

Leadership with Sam's Club's EVP & CXO Diana Marshall
The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of pe...
•
Season 1
•
Episode 468
•
45:55

Live from CAGNY 2025 with RBC Capital Markets' Nik Modi
The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.Follow Nik Modi on LinkedIn at: https:/...
•
Season 1
•
Episode 467
•
46:48

The CPG Industry CAGNY 2025 Recap
In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.To learn more about CAGNY, click here: https://consumeranalystgroupny.com/To ac...
•
Season 1
•
Episode 466
•
49:55

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly ...
•
Season 1
•
Episode 465
•
48:00

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, thi...
•
Season 1
•
Episode 464
•
50:51

The Big Picture with Danone's Christian Stammkoetter
This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and ...
•
Season 1
•
Episode 463
•
54:07

Super Bowl 2025 Ads Recap
In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential samplin...
•
Season 1
•
Episode 462
•
1:00:40

Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.Fi...
•
Season 1
•
Episode 461
•
40:50

Retail Media Executive Education May 2025 with Cornell University's Dan Hooker
The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered Ma...
•
Season 1
•
Episode 460
•
48:12

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman
The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPG...
•
Season 1
•
Episode 459
•
41:37

The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
•
Season 1
•
Episode 458
•
53:44

Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche
The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, a...
•
Season 1
•
Episode 457
•
44:31

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch
The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, an...
•
Season 1
•
Episode 456
•
50:46

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experience...
•
Season 1
•
Episode 455
•
39:02

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichann...
•
Season 1
•
Episode 454
•
46:29

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners,...
•
Season 1
•
Episode 453
•
53:44

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and of...
•
Season 1
•
Episode 452
•
57:59
