The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Podcasting since 2020 • 432 episodes
The CPG Guys
Latest Episodes
ERP makes it's Debut with DOSS' Wiley Jones
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering ...
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Season 1
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Episode 432
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52:43
Amazon unBoxed 2024 Recap
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunn...
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Season 1
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Episode 431
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48:39
Marketing Mix Effectiveness Leadership with NielsenIQ
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnic...
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Season 1
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Episode 430
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48:46
Groceryshop 2024 Recap
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click ...
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Season 1
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Episode 429
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45:09
From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust a...
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Season 1
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Episode 428
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39:39
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