The CPG Guys

The State of Retail Media with Skai's Nich Weinheimer

February 26, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 180
The CPG Guys
The State of Retail Media with Skai's Nich Weinheimer
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.

This episode is sponsored by Skai.

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Nich answers these questions:

1) Lets begin and dive right into retail media. A few years ago, non existent. The advent of Retail Media as spurred on by Amazon's entrance and evolution into ads - from feeds sponsored ads to the full Ad Stack today revolutionized it. Where are we today on this?
2) How was Skai's history perfectly aligned to capture and help scale Retail Media - from Kenshoo to your full Connected Commerce platform?
3) Client profiling... holding companies, independent agencies, direct brands... is there a pattern in adoption as nascent channels/strategies emerge (outsourcing>insourcing)? Why are some clients so inclined to work with an enterprise platform vs. other options?
4) So you just completed a 150+ marketer agency and brand and aggregators survey/report with BWG about the State of Retail Media. Would you share some key highlights/insights.
5) What is Connected Commerce and how does skai help brands and retailers adopt and address it?
6) Lets decompose brands' data 'hierarchy of needs' and the opportunity to connect data to take 'meaningful retail action' - what’s SKAI’s role and how do you make this easy?
7) Beyond Amazon, what are Retailers looking for - strategy, technology, demand - to capture more share of this 1 in 8 dollars spent in digital on Retail Media? Why should CPGs care and lean in?
8) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands

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