The CPG Guys

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

March 02, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 181
The CPG Guys
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results.

This episode is brought to through a partnership with Amazon.

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Ru answers these questions:

1) Lets begin with your background. You graduated Hofstra and spent time in clinical research. Then it was magazines and digital via Cox. Then Amazon for a solid 10 years. Take us through the journey of your career at Amazon to Amazon ads now leading food & snacks advertising?
2) Let’s dive right into retail media. A few years ago, non existent. The advent of Retail Media as spurred on by Amazon's entrance and evolution into ads - from feeds sponsored ads to the full Ad Stack today revolutionized it. Why is retail media such a hot commodity these days?
3) How is Amazon ads leading brands in understanding and developing brand equity in this space?
4) How can Amazon ads help drive a successful SKU or brand launch? What tactics do you recommend for innovation launch?
5) Take us through all the features and different capabilities of Amazon ads. What tactics would you recommend for scaled brands vs smaller brands?
6) What can brands expect back from Amazon ads with each campaign today? Can you take us through the metrics, reports, and how success is defined with you?
7) What’s next for Amazon ads? Capabilities? What’s the sneak peek you want to share with our audience?

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