The CPG Guys

Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry

March 30, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 189
The CPG Guys
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.

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DSI report on Total Growth Accountability:
Firstmovr eBook “Sheared”:

Molly & Chris answers these questions:

1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research?
2) So what is Total Growth Accountability exactly?
3) What are some of the realities that are driving this need?
4) What are the best practices for shifting to Total Growth Accountability?
5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.”  What is this book about?
6) How does SHEARED connect with Total Growth Accountability?
7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability?
8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?

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