The CPG Guys

Discovering Demand Drivers Through AI with’s Miro Dimitrov

April 16, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 194
The CPG Guys
Discovering Demand Drivers Through AI with’s Miro Dimitrov
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at,  whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. 

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Miro answers these questions:

1) Wow! What a career from early pharma to a solid SAP foundation to now squarely in scaling AI for business. Take us through the journey and how you got here. What does being a member of the forbes business council mean to you?
2) What is your role today as a COO at What teams do you work with and what partnerships do you establish internally and externally?.
3) Decompose the word AI for CPG - give us 2-3 solid examples of why retailers and brands should care about and invest in AI?
4) Lets talk - core value proposition. Take us through the various offerings you have and which one leads the way?
5) Today’s world of brands and retail deals with an unprecedented level of data. What role can play in harnessing this for meaningful signals and demand generation for a brand? Is 1P data everything? 
6) Staying with the data theme, there’s internal data and then there’s external data not just syndicated, but macroeconomic data, etc. How can AI digest a variety of these and why should a brand pay attention to all of them?
7) If can build solutions there’s still the issue of democratizing it across an enterprise, how does one go about it? When should one come to

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