The CPG Guys

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh

May 07, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 198
The CPG Guys
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by:

  • Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt
  • Rahul Kumar Singh: Co-Founder  at Sigmoid

This episode is sponsored by Sigmoid.

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Taj and Rahul answer these questions:

1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?
2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?
3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid’s Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?
4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?
5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?
6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.
7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?

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