The CPG Guys

The ABCs of Retail Media with Mindshare's Jeff Malmad

June 25, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 212
The CPG Guys
The ABCs of Retail Media with Mindshare's Jeff Malmad
Show Notes

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division.

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Mindshare’s Media Framework: Link

Jeff spoke to Sri at Mindshare's office in Lower Manhattan in the shadow of the Freedom Tower. They discussed the fundamentals of how Mindshare guides brands in the art & science of investing in retail media.

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