The CPG Guys

Building Omnichannel Brands with Haleon's Rachel Marler

October 05, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 232
The CPG Guys
Building Omnichannel Brands with Haleon's Rachel Marler
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare.  Haleon plc is a British multinational consumer healthcare company. It is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins.

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Rachel answers these questions:

1) Your story starts at U. Penn Wharton, and you’ve been at brands such as P&G, Walmart, Tyson foods. Then GSK and Haleon. Give us the scoop - how did all this play out and what is your driver for being here at Haleon in this role?
2) Why this change from GSK to Haleon now? Take us through how separating from GSK Pharma is  beneficial to consumers and retailers today including your go-to market model?
3) How does your separation to Haleon change your strategy for digital commerce? 
4) What does your team specifically focus on - is it strategy or execution? How are you focused on evolving your team?
5) How do you partner on the Omnichannel mission with your customers  and those that are not on your team?   
6) What are you personally most excited about in joining Haleon? 
7) What are some key learnings from the last 2 years you would share with our audience they should focus on? 
8) One last question on the store - what is the role of the store in strategic planning in today’s environment? Is the planogram still gold in your categories?

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