The CPG Guys

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick

October 29, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 236
The CPG Guys
Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Austin Leonard, Head of Sales at Sam's Club MAP (Member Access Platform) & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.

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Austin & Melissa answer these questions:

1) Melissa, what makes retail media the fastest growing advertising channel and what are some of the core challenges that brands are facing in activating retail media effectively?
2) Austin, what is the underlying data asset that powers the Sam's Club Member Access Platform? Would you dimensionalize the shopper base and omnichannel sales volume?
3) Austin, What on-site & off-site investment options are available to brands seeking to grow through Sam’s Club? What in-club retail media solutions are Sam’s Club making available to brands?
4) Melissa, What are the details behind the partnership between Sam’s Club and Pacvue, and why do you think this helps brands work with Sam’s Club?
5) Austin, What performance measurement solutions do you offer to brands investing in the Member Access Platform’s retail media solutions?
6) Melissa, How do the Sam’s Club & Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?
7) Austin, what is the best way for brands intrigued by the capabilities within MAP to get engaged with Sam’s Club?
8) Melissa, what is the core value proposition that Pacvue brings to brands seeking to execute retail media campaigns with Sam’s Club and other retailers with which Pacvue has integrated?

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