The CPG Guys

Disparate Data Integration in a Privacy-Focused World with PepsiCo's Greg Carr and Habu's Matt Kilmartin

December 03, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 246
The CPG Guys
Disparate Data Integration in a Privacy-Focused World with PepsiCo's Greg Carr and Habu's Matt Kilmartin
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners.

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Greg & Matt answer these questions:

1) Matt, why don’t you group this episode with a quick summary of what a clean room is, why it is needed by modern marketers and how it comes to life in the transformation of data into actionable insights?
2) Greg, We’ve heard that PepsiCo is one of the most innovative brands leaning into adoption of clean room technology. As Head of Innovation for PepsiCo Data & Analytics, can you speak a little about PepsiCo’s innovation philosophy as it relates to data and technology?
3) Greg, PepsiCo licensed its own clean room. Can you share a little about why you decided to do so and what do you think about all these clean rooms that are out there? What made Habu so appealing?
4) Matt, as a vendor in the space, how does Habu make sense of all this and what are you seeing from your side?
5) Greg, Our listeners love to hear about real use cases. Can you walk us through 1 or 2 examples of some of the things you’ve done are doing and are there any early results or learnings you can share?
6) This sounds very cool and pretty complex. Greg ~ What resources on your end are required to make this a reality?
7) Greg, PepsiCo has a long history of partnerships with Sports Leagues & franchises, Retail and other types of companies. Can you talk a little about how you think about partnerships at PepsiCo and how technology like clean rooms can play a role in maximizing the value in those investments?
8) Is this consistent with what you’re seeing other CPG brands doing?
9) Greg then Matt, What excites you the most about the work that PepsiCo and Habu are doing together?
10) Matt then Greg, What does this market look like 3-5 years from now?

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