The CPG Guys

Omnichannel Center Store Merchandising with The Giant Company's Parag Shah

December 14, 2022 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 248
The CPG Guys
Omnichannel Center Store Merchandising with The Giant Company's Parag Shah
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Parag Shah, Vice President of Center Store Merchandising & Omnichannel Growth for The Giant Company, a division of Ahold Delhaize with nearly 200 stores operating in PA, NJ, VA, MD & WV.

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Parag answers these questions:

1) You have been trained the classic way - i.e. brick & mortar, but today you are a true omnichannel center store merchant leader. Take us through your career evolution and experiences that got you here in this senior role.
2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce?
3) What is your thoughts on the basics of success in a digital world? Does content matter, how are you leading this for Giant foods?
4) Believe you have responsibility to develop the click & collect business as well. Please share what different skills are needed for that vs home delivery?
5) We believe to win in the omnichannel world, one has to still be an expert at the basics - category management, shelf management and optimization. Would love to learn your views here on category management in a finite shelf vs infinite digital world.
6) Lets talk assortment. What is the importance of assortment in a post covid world? How does the digital world influence what you put in store? Does store traffic and patterns drive assortment?
7) What’s next for retail? Where should the focus be? Talk to us about store traffic and how the world of displays and impulse arrangements is changing?
8) What is your personal advice for other omnichannel merchant leaders leading center store like you?

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