The CPG Guys

LA Confidential with The CPG Guys

February 12, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 262
The CPG Guys
LA Confidential with The CPG Guys
Show Notes

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon.

Sri asked these questions:

1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth?
2) What is a clean room and why is it important for data? Should brands & retailers be chasing this?
3) What does ownership of data really mean?
4) What is the role of syndicated data n today's omnichannel world? Does "share" still matter?
5) How is consumer value defined in the omnichannel world under inflationary times?
6) What is personalization in the digital age? Should all retailers embrace personalization at scale?
7) The industry is build around merchandising. Where does the investment spend against personalization come from in a brand's budget?
8) Which retailer is top in digital & eCommerce?
9) What is the ideal brand organizational model to succeed in digital?
10) In a workflow ecosystem, are retailers willing to accept that shoppers are omnichannel in how they behave?
11) The last 3 years have challenged brand supply chains an moved away from rapid innovation cycles. Is that innovation importance returning?
12) What is meaningful loyalty & rewards to consumers in the digital age?
13) Why are there no standards in retail media deliverables or measurement?
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