The CPG Guys

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo

March 01, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 266
The CPG Guys
Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo
Show Notes

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products.

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Andrea answers these questions:

1) Andrea, what drew you into your career path that finds you squarely in the transformational world of commerce? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.
2) You know our favorite topic on this podcast is retail media. Would love your thoughts on the evolution of shopper marketing in the age of retail media.  How has Shopper Marketing evolved and why is Retail Media making such a big impact in this function?
3) Following on Sri’s question, how has the work of Shopper Marketing changed within this new digital landscape?
4) What are the skills and traits that make a successful Commerce Marketing professional in this new digitally-driven era?
5) How is the rise of retail media impacting the CPG - Retailer relationship particularly around meaningful JBP? Are the investment asks coming from all of these emerging platforms realistic and how will brands have to make judicious decisions
6) How is the rise of retail media impacting traditional internal CPG brand-shopper-sales dynamic from a budgeting and management perspective? Is retail media just media and really a function of marketing?
7) There have been calls from large CPG manufacturers for standards to be established in the industry around capabilities & measurements. How do you see this actually happening?
8) What does the future hold in this RMN space?  What should Commerce Marketers be thinking about for tomorrow and beyond?

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