The CPG Guys

Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall

March 11, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 269
The CPG Guys
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall
Show Notes

The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies,  an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. 

This episode is sponsored by Aki Technologies.

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Gina & Risa answer these questions:

1) Gina, you graduated UPenn, then s-ent a decade at Carat and now 5 plus years at Diageo, but stuck to leading roles in media management. Take us through the years and your advice for others aspiring to lead in this media space?
2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients?
3) Gina, how does Diageo partner with AKI - is it your team, and if so what is the partnership?
4) Risa, what can one expect in a partnership with AKI and how is it measurable?
Gina, how do you leverage personalization technology in your media strategies?
5) Risa, what would you say is the primary reason this partnership is successful?
6) Gina, what does Personalization mean at your organization and how has your role evolved along with the evolution of Personalization?
7) Gina, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce and consumer journey? Will the role of dynamic personalization change even more?
8) Risa - it’s been a while since you’ve been on the show, our audience would love to know when they should contact AKI and your team. What is new and exciting at AKI? What should we expect next in this exciting advertising space?

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