The CPG Guys

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

June 30, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 295
The CPG Guys
Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi
Show Notes

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies.

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Sravanthi answers these questions:

1) The last 14 years of your career have been deeply rooted in supporting retailer capabilities. Would you start by sharing with us some of the pivotal roles you held where you developed skills that have prepared you for leading the engineering team at Albertsons Media Collective. 
2) Let’s get into your role at Albertsons. Our first guest from Albertsons Media Collective was Evan Hovokra, the VP of Product & Innovation. Specifically, how does your team interact with Evan’s group in prioritizing, developing & delivering commercial ad tech solutions?
3) Evan first introduced our audience to the concept of Albertsons Media Collective’s late-mover advantage in delivering a best-in-class suite of ad tech solutions. How have you gone about identifying what constitutes best in class? 
4) Albertsons Media Collective has established quite a number of partnerships for off-site retail media solutions with companies like Pinterest, The Trade Desk and Citrus Ad. How exactly does your team make these integrations work? 
5) Privacy is a major concern in the ever-expanding world of digital commerce. How does the concept of privacy impact your ability to deliver audience addressability solutions to brands? What types of processes do you put in place, particularly when it comes to clean rooms that enable brands to leverage your customer data to drive insights?
6) Claire Wyatt has been a very strong advocate for robust performance measurement and marketing science underpinning your commercial offerings. How is your team involved in delivering the measurement components of ad tech?
7) How does the ability for brands to create meaningful ad campaigns come to life in the work your team does?
8) Would you share with our audience some of the key capabilities that your team is currently focused on for future enhancements to the ad tech solutions at Albertsons?

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