The CPG Guys

Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce's Keerat Sharma

July 08, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 298
The CPG Guys
Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce's Keerat Sharma
Show Notes

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua.

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Keerat answers these questions:

1) What is a clean room and why is it considered a powerful mechanism for the mingling of data sets between retailers and brands?
2) What are the key features and capabilities of a clean room, like Amazon Marketing Cloud?
3) Some folks say that clean rooms will federate and finally provide a way to measure across all walled gardens. Is this true?
4) What tools and resources are available for campaign management within Amazon Marketing Cloud?
5) How are you building out solutions at Ascential that support your brand clients? What are the primary use cases that your team is supporting for enablement?
6) How would you recommend that brands not already leveraging AMC to start getting engaged in this platform? 

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