The CPG Guys

From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

July 26, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 303
The CPG Guys
From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll
Show Notes

The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020.

Follow Steve Carroll on LinkedIn at:
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Follow Kelso industry's website :
Find his first appearance here :

Steve answers these questions:

1. Steve, your career intersected with us at Sam’s club and it seemed you were all set to be the next retail media leader in the industry. What prompted you to seek entrepreneurship back in 2022. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?
2. Tell us about Grazak mechanical - your first venture. How did you come by it. What was your thought process in acquiring it and what did it take to assimilate in as the owner?
3. How did your training in retail and media and the partnerships you had with vendors train you for this ?
4. Take us through the portfolio of companies you manage now and how you make decisions on expansion and what matters to you before moving forward?
5. In a world of omnichannel consumers where the digital reach of services has exploded in the last 3 years, how are you staying ahead, are there specific advertising methods that drive wins for your companies?
6. Let’s go to talent. No organization can be successful without the right people and employees in the field? What makes a good leader - what is their DNA? How do they connect with you and lead this cause of growing these portfolio companies of yours
Any negative surprises along the way?
7. The last question on the cpgguys is always ‘fast forward’ - what's next for you and your portfolio ? How can our audience living in the West interact with you for service?

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