The CPG Guys

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

August 12, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 307
The CPG Guys
The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen
Show Notes

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

This episode is sponsored by NielsenIQ.

Follow  Liz Buchanan on LinkedIn at:
Follow  Troy Treangen on LinkedIn at:
Follow NIQ on LinkedIn at:
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Listen to NIQ’s “Need to Know” on Apple Podcasts:

Liz and Troy answer these questions:

1)  Liz & Troy - describe your career paths to NIQ and learnings along the way. Advice to others pursuing a career in insights. 
2) Liz - what is one version of the truth and how is NIQ delivering for brands and retailers 
3) Troy - describe the several product names against this one version of the truth and what brands and retailers can expect in each one 
4) Liz - Troy mentioned you're leading an effort to roll out a new platform to every country and customer globally. what benefits can brands and retailers expect from this?
5)  Troy - how are you incorporating tech into your products - especially AI and ML. 
6) Troy - how do you support customers investing in data lakes and building their own capabilities?
7) Liz - tell us about customer success, and how you are personally leading that globally for NIQ
8) Liz - How do you work with customers and get feedback to inform what you develop and roll out?
9) Troy - our last question is always fast forward, what can brands expect from an NIQ omnichannel roadmap perspective. Omnichannel?

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