The CPG Guys

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

September 23, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 318
The CPG Guys
Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton
Show Notes

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities.

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Katie answers the following questions:

  1. Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to try the world of the last mile?
  2. What do you think is at the heart of Shipt’s success, and how do you work to consistently bring that special sauce to life?
  3. What are the most critical components of your successful partnerships with retailers?  And what makes Shipt a great partner to them?
  4. For brands and for retailers how much overlap is there between Shipt’s customer base and customers that can be reached through the retailers’ own efforts?
  5. How has Shipt worked with brands in the past, and talk about how the relaunch of the Shipt Media Network gives brands new opportunities to connect to their consumers?
  6. How is Shipt thinking about data and what might be different about Shipt’s approach vs. other retailer data platforms?
  7. What are some of the best-in-class examples of how Shipt works with retailers to help grow their business and audience?
  8. Our last question is almost always the same - what do you think are the most important future trends that will shape the future of retail and the future of Shipt?

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