The CPG Guys

Retail Media Evolution with Walmart Connect’s Ryan Mayward

October 25, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 328
The CPG Guys
Retail Media Evolution with Walmart Connect’s Ryan Mayward
Show Notes

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.

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Ryan answers these questions :

1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share?
2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect?
3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign
4. How does a supplier’s access to Walmart Luminate enhance their ability to advertise through Walmart Connect?
5. What’s new in measurement techniques, reporting by Walmart connect?
6. What advice is your vendor community and advertisers giving in terms of what they want to see next?
7. Mid-October is a busy time for you and your team. You’re all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What’s top of mind going into 2024?
8. CPGGUYS fast forward question - what's next for Ryan & connect

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