The CPG Guys

Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk

November 08, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 332
The CPG Guys
Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk
Show Notes

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at to learn more and take advantage of what NextUp has to offer.

The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.

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Here's what we asked Monica : 

  1. Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?
  2. Tropicana has a rich history. How do you balance honoring tradition while staying innovative?
  3. How has Tropicana adapted to changing consumer preferences for healthier beverages?
  4. Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?
  5. What role does consumer feedback play in shaping Tropicana's products and marketing strategies?
  6. What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?
  7. What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?

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