The CPG Guys

Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner

November 16, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 334
The CPG Guys
Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner
Show Notes

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at to learn more and take advantage of what NextUp has to offer.

The CPG Guys welcome Kate Garner, SVP of Marketing for Demand Accelerator at PepsiCo.

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Here's what we asked Kate : 

  1. Take us through your career journey from University of Wisconsin to a career in brand marketing at the one of the world's most beloved beverages PepsiCo?
  2. What leadership attributes have served you well over the years and championed your career success?
  3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
  4. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
  5. Talk to us about your involvement over the years with demand accelerator and what is pepviz?
  6. Business has changed again over the last 6 months, how are you adapting to driving demand and consumption in a marketplace where consumption has slowed down??
  7. The role you have in marketing leadership is anchored on refreshing beverage satisfaction for consumers. How do you help drive this to deliver for your consumers and retail partners?
  8. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

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