The CPG Guys

Merchandising Excellence with Sam's Club's Megan Crozier

November 22, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 336
The CPG Guys
Merchandising Excellence with Sam's Club's Megan Crozier
Show Notes

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.

Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/
Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Follow Sam's Club online at: https://www.samsclub.com/

Here's what we asked Megan: 

  1. You spent 16 years in the merchandising organization at Walmart before joining Sam’s Club 4 years ago. What are some of the biggest differences in merchandising for a member’s club compared to a mass merchant or a grocery retailer?
  2. Sam’s Club is known for being a place where retail innovation truly accelerates: scan ‘n go, scan ‘n ship to name a few. What about the culture at Sam’s Club makes it nurturing for innovation and how do you help ensure it continues?
  3. Sam’s Club has rich member insights as 100% of transactions are longitudinally attributable to members. How does Sam’s Club in collaboration with CPG brands partner to drive business decisions through insights?
  4. From your perspective, what are the components for a successful joint business plan between Sam’s Club and its CPG suppliers? What do each need to bring in order to drive success?
  5. How does private label play a role in your merchandising strategy and how have member behaviors related to Members Mark changed in the last 2 years of inflation and economic uncertainty?
  6. Can you share any memorable success stories or innovative merchandising campaigns from your time at Sam's Club?
  7. How do you see the future of e-commerce and digital shopping impacting Sam's Club's merchandising strategy as members return to shopping stores at a pre-pandemic level?
  8. What are some of the biggest trends in retail that you anticipate will shape the industry in the coming years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.