The CPG Guys

Spirited Marketing Through Digital Platforms with Buzzballz's Tracy Frisbie

December 13, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 342
The CPG Guys
Spirited Marketing Through Digital Platforms with Buzzballz's Tracy Frisbie
Show Notes

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.

Follow Tracy Frisbie on LinkedIn at;
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Tracy  answers these questions : 

  1. After a successful career working for large scaled brands like PepsiCo and Constellation Brands, you made the jump to BuzzBallz 5 years ago. What appealed to you about the opportunity and what skills 
  2. What sets BuzzBallz apart from other alcohol brands in the market?
  3. How did the alcoholic beverage industry evolve during the pandemic, and how did BuzzBallz adapt & capitalize on these changes?
  4. What is the target audience for BuzzBallz products, and how do you tailor your marketing & distribution strategies to reach them? What strategies have been most effective in promoting BuzzBallz products?
  5. Can you share some of the memorable marketing campaigns that you think drove the acceleration of BuzzBallz’ business and what resonated with consumers?
  6. Can you discuss the role of social media and digital marketing in promoting your brand?
  7. What advice do you have for individuals, particularly women interested in pursuing a career in the alcohol industry, particularly in sales and marketing?
  8. Looking forward, are there specific trends or focus areas that you are looking to explore as catalysts in driving growth for BuzzBallz?

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