The CPG Guys

Accelerating Growth Through Commercial Leadership with PepsiCo's Chad Matthews

December 20, 2023 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 344
The CPG Guys
Accelerating Growth Through Commercial Leadership with PepsiCo's Chad Matthews
Show Notes

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo.

Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Chad : 

  1. Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role.
  2. No successful leaders delivers plans and goals without successful talent surrounding them. What do you look for in good talent and how does one spot and champion good talent.
  3. Business in 2023 looks very different than 2021 or 2022 which was rampant with inflation and supply chain challenges. A lot of food and beverage consumption seems to have slowed down - how are you adapting and delivering against this for your retail partners and the consumer?
  4. We would love to hear your perspective on innovation. How important is innovation to the lifeline of beverages in our industry. How do you personally champion it at PBNA?
  5. How do you evaluate success for your sales teams and what resources do you provide your team to help them achieve this success?
  6. In the world of omnichannel, how important is content marketing and retail media to today's customer ecosystem?
  7. What role does AI, technology, automation play in today's world of CPG & retail. How are you championing this for PBNA?
  8. The last question is what we call fast forward, what trends to do you expect to start, stop or continue next 3 years, Where do you spend most of your time in learning new trends and applying them to PBNA.

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