The CPG Guys

CES 2024 Recap - Retail Media Rules

January 17, 2024 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 352
The CPG Guys
CES 2024 Recap - Retail Media Rules
Show Notes

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.

This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City.

Learn more about the program here:

Topics they cover include:

  1. CES established as THE place where Retail Media rules the conversation
  2. Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society
    adds GenAI to Search & Shop with Friends
  3. Walmart Luminate/Connect Panel on insights driven advertising
  4. Instacart partners with Google for offsite Shopping Ads
  5. Instacart Caper Cart targeted ads in-store
  6. AMC partners with Criteo (Melanie Zimmerman)
  7. AMC uses CapGemini AI tools
  8. Diana Haussling...baller!
  9. Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
  10. Sam’s Club brings AI to receipt scan at club exit
  11. Streaming TV takes the lead
  12. AI Content friction, rev share, brand safety & inclusivity
  13. Intersection of changing mobility patterns and shifts in consumer behavior

CPG Guys Website:
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CPG Scoop Website:
NextUp Website:
RetailWit Website:
Rhea Raj’s Website:

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