The CPG Guys

Identity, Connectivity and Personalization With LiveRamp's Kevin Dunn

January 27, 2024 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 355
The CPG Guys
Identity, Connectivity and Personalization With LiveRamp's Kevin Dunn
Show Notes

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

This episode is sponsored by LiveRamp.   

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We asked Kevin the following questions:

1) Talk a little bit about your personal journey to data identity guru - what's your background before LiveRamp? 

2) OK, so let's get right to the data identity issue of the day - cookie degredation - what does it mean for retail media networks - it seems like it's a net positive for them does this type of identity compare to cookies?

3) Within the context of that, how does RampID help?  Are you trying to be the only identity solution on the internet, or is this more a story about helping someone's existing identity solution bolt more easily into the broader data landscape?

4) When we were talking before this podcast you described the difference between identity and connectivity- what did you mean by that and what are the implications for marketers?

5) Given how important identity is to the connectivity and effectiveness RampId can provide, what advice do you have for retailers or brands trying to solve the identity issue that enables this?

6)  So, talk a little about your acquisition of Habu and what that means?

7) Talk a little about your most successful partners - as an enabler you're uniquely positioned to partner with retailers, brands and 3rd parties like Criteo and CitrusAd - what are the attributes of an entity that's really good at this?

8) OK - crystal ball time - 12 months from now what's the most different in the identity ecosystem vs. today? 

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