The CPG Guys

The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins

February 24, 2024 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 360
The CPG Guys
The Power of Clean Rooms As An Identity Solution with LiveRamp's Daniella Harkins
Show Notes

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity.  We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing.  LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

This episode is sponsored by LiveRamp.   

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Our conversation covered the following topics:

1) Talk a little bit about your personal journey to data identity leader - what's your background before LiveRamp?
2) Clean room technology lets you more easily collaborate with another data partner wherever your data lives, right?
3) Why does a cookieless world make this capability even more important than it was before?
4) Moving data (even temporarily) sounds like hard work – how hard or easy is this to actually do, and how will it be easier after the Habu integration?
5) So, what are some of the big ideas this type of data connection enables…this has got to make big multi-braded programs way easier, right?
6) What are some of the intra-company examples of use cases?
7) How can clean rooms help with understanding an integrated purchase journey, that often involves either cross-screen measurement or stitching together insights from a variety of walled gardens?
8) What do you think the next 12-24 months really look like as cookies begin to crumble – what will winning brands and retailers be doing better than the rest?

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