The CPG Guys

Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

March 09, 2024 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 362
The CPG Guys
Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond
Show Notes

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. 

The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.

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They answer these questions :

  1. What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve?
  2. What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of?
  3. AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys?
  4. Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc?
  5. Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media?
  6. How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timely
  7. Why is it important to look at the digital shelf side by side with shoppable media and where to buy?
  8. Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on?

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