The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
2021 Predictions with Omnicom's Bryan Gildenberg
The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.
In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.
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Specifically, Bryan addresses these questions:
- As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?
- Amazon. It’s evolved and it’s a larger part of CPG businesses and brands. Where does it belong? Marketing or Sales? Or elsewhere COE on its own?
- Let’s get to the role of social media vehicles in lower funnel CVR. Tiktok vs instagram vs native facebook or twitter? In Gretzky terms: where is the puck going?
- DTC provides data and nowadays attribution is real in the digital journey. 1st party data is therefore par for the course?
- Reinventing the demand chain on how to drive customer acquisition to engagement to conversion - developing and sustaining a customer relationship : they all have new ways and means.
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