2021 Predictions with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.

In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.

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Specifically, Bryan addresses these questions:

1. As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?
2. Amazon. It’s evolved and it’s a larger part of CPG businesses and brands. Where does it belong? Marketing or Sales? Or elsewhere COE on its own?
3. Let’s get to the role of social media vehicles in lower funnel CVR. Tiktok vs instagram vs native facebook or twitter? In Gretzky terms: where is the puck going?
4. DTC provides data and nowadays attribution is real in the digital journey. 1st party data is therefore par for the course?
5. Reinventing the demand chain on how to drive customer acquisition to engagement to conversion - developing and sustaining a customer relationship : they all have new ways and means. 

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