The CPG Guys
Unpacking the Digital Shelf with Salsify's Rob Gonzalez
Jan 18, 2021
Peter V.S. Bond & Sri Rajagopalan
The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.
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Rob covers the following topics:
- What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?
- Are PDPs & search bars the future of branding, What is a PIM and how can it enable success in this branding support? Please walk us through this.
- What are the top 4 of 5 things that brands need to get right on the PDP?
- Is TV dead? What evidence supports this? How should brands respond?
- How do brands value their digital ad spend including attribution measurement outside of the individual media platforms where the investment is placed?
- How should a brand invest against trade in 2021 given all that happened in 2020?
- Turning to Salsify, what is the Open Experience Alliance all about? What were the market conditions that necessitated Salsify launching it? Was it successful?
- The DSI recently released a retailer ad spend report, how & when was this conducted and what were some of the key findings from this research?
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