The CPG Guys

eCommerce Acceleration with Ideoclick’s Andrea Leigh

February 01, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 65
The CPG Guys
eCommerce Acceleration with Ideoclick’s Andrea Leigh
Chapters
The CPG Guys
eCommerce Acceleration with Ideoclick’s Andrea Leigh
Feb 01, 2021 Season 1 Episode 65
Peter V.S. Bond & Sri Rajagopalan

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond.

This is a fun and lively conversation about the transforming landscape of eCommerce.

Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast 

Questions that Andrea addresses:

  1. Your story starts as a Golden Gopher, and is cemented in success at Amazon and now running your own agency focused on helping brands win on this platform. Decompose this for our audience how this journey evolved.
  2. You just released an article named ‘warning signs that your amazon business is off track’. Can you walk us through the highlights of it?
  3. How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands?
  4. AMG - fact or fiction ? Is ROI growth or performance marketing?
  5. Take us through your services and how you improve your platform and deliver value to your clients/brands?
  6. Subscribe and save - is it really a driver of success? What does one need to drive it? 
  7. DTC vs Amazon? Why does one need DTC when there’s Amazon?
  8. COVID has cemented Amazon as a priority at every brand. Conversely, Amazon’s supply chain weaknesses were highlighted under the demand stress. However Amazon was a household name far before it. What is the DNA of success at Amazon. What drives it? Is it a winning platform for brands in the long run?

All The CPG Guys content may be found at http://CPGguys.com

Follow the CPG Guys on Instagram at http://Instagram.com/cpgguys

Follow PVSB’s Norwegian Elkhound Tove on Instagram at http://Instagram.com/tovebond


Show Notes

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond.

This is a fun and lively conversation about the transforming landscape of eCommerce.

Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast 

Questions that Andrea addresses:

  1. Your story starts as a Golden Gopher, and is cemented in success at Amazon and now running your own agency focused on helping brands win on this platform. Decompose this for our audience how this journey evolved.
  2. You just released an article named ‘warning signs that your amazon business is off track’. Can you walk us through the highlights of it?
  3. How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands?
  4. AMG - fact or fiction ? Is ROI growth or performance marketing?
  5. Take us through your services and how you improve your platform and deliver value to your clients/brands?
  6. Subscribe and save - is it really a driver of success? What does one need to drive it? 
  7. DTC vs Amazon? Why does one need DTC when there’s Amazon?
  8. COVID has cemented Amazon as a priority at every brand. Conversely, Amazon’s supply chain weaknesses were highlighted under the demand stress. However Amazon was a household name far before it. What is the DNA of success at Amazon. What drives it? Is it a winning platform for brands in the long run?

All The CPG Guys content may be found at http://CPGguys.com

Follow the CPG Guys on Instagram at http://Instagram.com/cpgguys

Follow PVSB’s Norwegian Elkhound Tove on Instagram at http://Instagram.com/tovebond