The CPG Guys
Outcome-Based Health with Upgraid's Justin Kamine
Feb 11, 2021
The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.
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Questions that Justin addresses:
- Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid?
- Selfcare - that’s today’s norm? Why has selfcare been such a nascent outcome in the US? Why are we so focused on intervention based healthcare?
- How does a millennial who has spent his growth in agri startups become a CPG expert?
- What’s the DNA of a startup? What ticks, what results in growth? Are there hacks?
- Take us through your efficacies/products and how you improve your innovation platform and deliver value to your customers?
- How are you hacking healthcare? How do you network and learn in this space?
- DTC vs Amazon? Why does one need DTC when there’s Amazon? How are you doing on Amazon? Has it been hard?
- What is your advice for entrepreneurs? Is the dream a dream or reality? How does a founder chase a passion and where do you look for help along the journey?
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