The CPG Guys

Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard

June 26, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 105
The CPG Guys
Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard
Chapters
The CPG Guys
Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard
Jun 26, 2021 Season 1 Episode 105
Peter V.S. Bond & Sri Rajagopalan

The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

This is the second in a 3 part series with Chicory.

Follow Chicory online at: http://www.chicory.co

Joey & Heather answer these questions:

1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?

2) Joey,  talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 

3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 

4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.

5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 

6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? 

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

This is the second in a 3 part series with Chicory.

Follow Chicory online at: http://www.chicory.co

Joey & Heather answer these questions:

1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?

2) Joey,  talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 

3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 

4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.

5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 

6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? 

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.