The CPG Guys

Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman

July 10, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 109
The CPG Guys
Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman
Chapters
The CPG Guys
Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman
Jul 10, 2021 Season 1 Episode 109
Peter V.S. Bond & Sri Rajagopalan

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.

This is the third episode in a 3 part series with Label Insight.

Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Tim and Josh answer these questions: 

1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit about that business, but let’s talk about health and wellness specifically, what NielsenIQ sees as an opportunity in the space and how Label Insight adds value.
2) Tim, we had the opportunity to speak with Todd Morris the CEO of Label Insight and Dagan Xavier Label Insight’s co-founder recently about the Label Insight business. Health and wellness seems to have been an undertone from the very beginning. Do you agree?
3) Josh, can you break down Label Insight’s health and wellness product attribute data in more detail, how it will complement NielsenIQ datasets and how our audience should be thinking about it in terms of value to their business?
4) Tim, how should our audience be thinking about leveraging product data to address the needs of shoppers with allergies?
5) Josh, you also mentioned nutrients. Why should our audience care about product nutrient data? Is nutrient and a food product label synonymous?
6) Tim, let’s talk about health and wellness activation. What’s Label Insight doing in the marketplace to support retailer’s health and wellness initiatives?
7) Josh, what should brands be thinking about in terms of health and wellness that we haven’t already mentioned ?
8) Tim, Do you have any data or can you share any insights around the impact ? Perhaps a survey, audits etc?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.

This is the third episode in a 3 part series with Label Insight.

Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Tim and Josh answer these questions: 

1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit about that business, but let’s talk about health and wellness specifically, what NielsenIQ sees as an opportunity in the space and how Label Insight adds value.
2) Tim, we had the opportunity to speak with Todd Morris the CEO of Label Insight and Dagan Xavier Label Insight’s co-founder recently about the Label Insight business. Health and wellness seems to have been an undertone from the very beginning. Do you agree?
3) Josh, can you break down Label Insight’s health and wellness product attribute data in more detail, how it will complement NielsenIQ datasets and how our audience should be thinking about it in terms of value to their business?
4) Tim, how should our audience be thinking about leveraging product data to address the needs of shoppers with allergies?
5) Josh, you also mentioned nutrients. Why should our audience care about product nutrient data? Is nutrient and a food product label synonymous?
6) Tim, let’s talk about health and wellness activation. What’s Label Insight doing in the marketplace to support retailer’s health and wellness initiatives?
7) Josh, what should brands be thinking about in terms of health and wellness that we haven’t already mentioned ?
8) Tim, Do you have any data or can you share any insights around the impact ? Perhaps a survey, audits etc?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.