The CPG Guys

Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi

August 21, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 121
The CPG Guys
Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems.

This is the first of a two part partnership episode with Fractal.

Follow Dipita on LinkedIn at:
Follow Prateek on LinkedIn at:
Follow Fractal online at:
Follow Fractal on LinkedIn at:

Dipita & Prateek answer these questions:

1) Why don’t you start with informing our audience about the core values of the company and who Fractal’s clients are and how you help them everyday?
2) Fractal has an AI innovation center that you promote as your backbone - decompose AI for brands and retailers - why do they need to know it?
3) You have been at various other analytics & consulting houses - what attracted you here as a CPO? What unique capability do you see here that will allow rapid growth?
4)In this day & age, AI is at the highway on-ramp of scale – what data is the most valuable to scale - 1P, 2P or 3P or is it all of it? 
5)What is Fractal’s philosophy for scale : Is it Data or Data Science ? This is a cardinal question within any CPG organization, how do you help drive scale and adoption? 
6) Supply chain was hard hit for all CPG manufacturers and big brands during covid and the journey is still ongoing. What tools and solutions do you offer in this space? 
7)Ecommerce and digital selling is another area that has now become permanent. How do you think this positions with the traditional way of revenue management across CPG manufacturers? What are your thoughts around this space - what do you offer? 
8)Give us a deep dive into your management team. Who leads this company, what are the competencies and how is it run everyday?

Please provide the CPG Guys feedback at

CPG Guys Website:

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.