The CPG Guys

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

September 10, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 127
The CPG Guys
Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps  brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online.

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Ayo answers these questions:

1) what was the industry need that you identified was not being sufficiently addressed that led to you founding Foodspace Technology?
2) What differentiates Foodspace from PIMs (Product Information Management systems)? What services do you offer to brands and how do you interface with PIMs?
3) How exactly does your platform record product attributes? Please walk us through the process from start to finish.
4) Share with us some of the compelling metrics behind the importance of product attributes in food & beverage search.
5) Are the attributes that you are able to develop the same for each retailer’s digital shelf or are you preparing retailer-specific attributes to fuel their sites individually?
6) There are other notable industry attribute producers that employ human data capture. Why do you think Foodspace’s solutions are more scalable & relevant to today’s industry needs?
7) How do you plan to make the sourcing and distribution of product attributes from brand to retailer a more open data exchange process that discourages excessive tolls or obstacles in helping consumers with improved search?
8) You are in the middle of raising your Series A round of funding. What have been some of the most interesting experiences for you in this endeavor?

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