The CPG Guys

Growing Brands Through Retail Media with Instacart's Seth Dallaire

September 11, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 128
The CPG Guys
Growing Brands Through Retail Media with Instacart's Seth Dallaire
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart,  the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.

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Seth answers these questions:

1) Why don’t you start with informing our audience about the core set of advertising tools you offer to brands & retailers based on their marketing objectives and what kind of targeting capabilities are they able to leverage?
2) 7 plus Years at Amazon - developed out the advertising business into what we see it today, why instacart - what attracted you here?
3) A lot has happened since Josh Rider came on the show over 6 months ago. The industry has exploded and there are days where ecommerce seems the future of retail. What are you thoughts on that sentiment?
4) Josh Rider - he joined us for episode 26 back in Sept last year. Instacart has established many new partnerships, several rounds of fundraising have been completed. You have a new CEO and a new President. Where are the muscles being built on partnerships these days? Anything in the technology space?
5) Those same partnerships - what is being done on the fulfillment side? Are the orders getting faster to the consumer?
6) For those wishing to partner with you, how does the relationship and partnership work - is it primarily content, is it both content and advertising? How does one start with Instacart and where should a brand focus?
7) For existing partnerships how can they scale their relationship with you? Can they expect more data, bundled offerings? Can they help drive a basket, etc?
8) Our audience always likes to know what’s next, so what is next for Instacart? What priorities are you helping drive as the CRO?

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