The CPG Guys

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

September 25, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 132
The CPG Guys
Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management  at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.

This is the second of a two part partnership episode series with PSignite.

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Doug & Alan answers these questions:

1) Doug, what is your role at psignite and how was this company born. What is the inspiration?

2) Alan, briefly describe your role and talk to us about the various offerings psignite has for those wishing to leverage the salesforce platform?

3) Decompose AI, IOT, ML for our audience - why does it matter for the CPG industry? 0n 

4) How does all of this connect with the sales force platform? 

5) How do you add value in the retail funnel? How are your solutions connected to the shopper?

6) Analytics is the holy grail of decision making. What does psignite specifically provide to enable decision making for CPG, especially through the planning process?

7) Are you doing pilots yet? What category is ideal for a pilot? Should our listeners be interested & how do they follow up for a pilot. I hear you have a no risk impact assessment ? 

8) Talk to us about the ROI of working with you. How is it measured? What metrics can be established to ensure the ROI?

9) Let’s get into optimizer CG.who is the target audience at a CPG brand? Decompose why this adds value and how psignite developed it?

10) What’s next for psignite? What does the pipeline look like? How are you planning to grow?

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