The CPG Guys

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

October 02, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 134
The CPG Guys
Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.

NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further enhance their omnichannel capabilities: Data Impact & Rakuten Intelligence.

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