The CPG Guys

Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

October 20, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 139
The CPG Guys
Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas
Show Notes

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors.

This is the first of a two part partnership episode series with Firework.

Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/
Follow Firework online at: http://firework.tv
Follow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/

To watch the full episode: http://info.psignite.com/podcast-interviews 

Jeff answers these questions:

1) Jeff, please share with us what you do for Firework and your career journey of how you got there
2) Please educate our audience as to why live streaming shoppable video is hot? Isn’t China and Korea leading with this already?
3) In March, Forbes referred to Firework as the "Decentralized, B2B version of TikTok." Talk to us about that statement. Vincent spoke quite a bit about this as well. What does that mean to you?
4) How are brands & retailers leveraging the power of Fireworks offering? What value are they seeing? Notably, we saw the big announcement about your partnership with Albertsons. 
5) Talk to us about the core offerings of Firework. Why is this good for CPG and retail? Isn’t retail lower funnel more important here than CPG brands?
6) How do you differentiate from perceived competitive offerings? What can clients expect back from you in a partnership in terms of data or insights on performance. What are the metrics?
7) Share to us about what’s next for Firework. How do you scale and get the word out that live streaming is super hot and is a huge ROI mechanism?

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