The CPG Guys

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

November 06, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 143
The CPG Guys
Augmented Reality for CPG/Retail with Eyekandy's Scott Lester
Show Notes

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print.

This is a partnership episode with Eyekandy.

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Scott answers these questions:

1) Tell us about eyekandy, how the journey started & where you are as a company today?
2) How is eyekandy helping the CPG industry with AR - How is eyekandy differentiating itself in a crowded marketplace?
3) You're talking to CPGs daily, what are you seeing as the biggest opportunities in the industry?
4) We’d love to hear about some experiences you have enabled already today for brands like Tyson.
5) Why is the sentence AR enables offline to online meaningful - decompose how this is done?How long does a partnership with you take to enable?
6) Tell us about your full service agency work? What do you offer?
7) What can clients expect from you in terms for measuring ROI and what data or metrics do you provide?
8) Share your roadmap of services and products we can expect to see in the future?

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