The CPG Guys

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

November 13, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 145
The CPG Guys
Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia
Show Notes

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh.

This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.

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Rose answers these questions:

  1. Walk through your background—the journey from investment banker to marketing.
  2. Do you think your background gives you an edge/advantage in your current role, how so?
  3. What is How do you define a renaissance marketer?
  4. Are there certain gaps or common biases that you think hold a lot of marketers back from making a bigger impact?
  5. Shopper behavior has change dramatically in the past year and half. What challenges do you face in better understanding and incentivizing shoppers?
  6. You’ve spoken about your approach of choosing partners to go ‘deep’ with as similar to making investments in the financial world. Can you explain your philosophy about that?
    1. What gaps do you see in the solution provider space to meet the new needs of/partner with retailers?
    2. Any good examples of emerging platforms you’re bullish on delivering big marketing returns for you over the long term?
  7. What does best in class partnership look like to you? (Guiding/consulting/challenging vs marching orders/tactical execution)

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