The CPG Guys

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

November 27, 2021 Peter V.S. Bond & Sri Rajagopalan Season 1 Episode 150
The CPG Guys
Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani
Show Notes

The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies.

This is a the first in a 2-episode partnership with Tiger Analytics.

Visit to know more about the Omnichannel offerings.

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Kishor & Sari answer these questions:

1) You have been at various other analytics & consulting houses - what attracted you here as a CCO? What unique capability do you see here that will allow rapid growth? Why don’t you start with informing our audience about the core values of the company and who Tiger analytics clients are and how you help them everyday?
2) Omnichannel commerce is hot - what are Tiger’s offerings here and what type of outcomes are you driving?
3) Maximizing ROI on all spends? Almost cliché. How do you go about doing that?
4) What do you think is the role of search & content ?
5) What are you seeing happen in the Last Mile fulfillment space? And why should a large Brand bother?
6) Tiger seems to see AI as an anchor for intelligence. Explain this for our audience and if you’re a retailer - why do you care?7) What are thoughts on Personalization and Segmentation?
7) Lot of great thoughts, but how about Activation. How do you ensure that?
We are in a global supply chain crisis. What solutions or offerings do you have for CPG to manage through this?
8) Kishor you have been part of large Digital Transformation (whatever that may mean). Can you demystify this term for us and What is your philosophy for scale  This is a cardinal question within any CPG organization, how do you help drive scale and adoption?

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