The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
The CPG Guys
Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen
The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network.
This episode is sponsored by Ibotta.
Follow Chris Jensen on LinkedIn at : https://www.linkedin.com/in/chrisj-jensen/
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at: https://home.ibotta.com/
This episode was recorded live at Las Vegas during groceyshop while iBotta was giving a press conference with announcements.
Chris answers these topics :
- Data asset created over time?
- Consumer insights
- The state of spend survey.
- Mobile loyalty
and, so much more.....!!!!!
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
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