The CPG Guys

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen

Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg Season 1 Episode 325

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. 

This episode is sponsored by Ibotta.

Follow  Chris Jensen on LinkedIn at : https://www.linkedin.com/in/chrisj-jensen/
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at: https://home.ibotta.com/

This episode was recorded live at Las Vegas during groceyshop while iBotta was giving a press conference with announcements.
 
Chris answers these topics : 

  1. Data asset created over time?
  2. Consumer insights
  3. The state of spend survey.
  4. Mobile loyalty

and, so much more.....!!!!!

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

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